As they say, timing is everything. There are two important aspects of timing that you should pay attention to if you want your SMS campaign to be successful. First, open-ended messages are less successful than messages that have deals that expire. Create the text of your SMS to portray that the deal is “expires soon” or something similar.
The second aspect of this tip is completely unrelated to the last. You want to make sure your SMS messages are sent at opportune times. For example when someone buys a particular product, you could send him or her an SMS message about a related product in hopes of getting him or her interested.
Marketing emails on Saturdays often produce dire results, but SMS can often have its best day on a Saturday. Experiment with timing.