Marketing Tips

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Short, Sweet, and Simple

This may be the most important tip to follow if you want your SMS campaign to be successful. For one thing, remember that most carriers limit the length of a text message to 160 characters. Besides that, however, the faster you get to the meat of your message, the better.

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That’s a fantastic message, since it gets right to the point, offers easy instructions on what to do, and tells the customer that the deal expires soon. You also want to make sure you’re not sending trivialities to your customers. Send things that you know at least some of them will be interested in pursuing further. Frivolous text messages are likely to annoy your customers, which is something you obviously want to try and avoid.